Go Viral With Online Videos

Online marketing industry has many tricks up its sleeve. And the latest tactic seems to be to adopt some very innovative ideas like merging content and commerce in videos.So, what are we looking at now?

A music news site shows a video in which a pop duo, a sensation on internet, showcasing a variety of clothes.

If you dig what they are wearing, buy it straight from the site. If you do, the duo gets a cut of the sales.

This is one of the many ways ecommerce is taking shape by integrating fashion, pop music, and the digital media.

Marketers have realized that next to getting customers into their retail stores, online video is the best tactic to demonstrate a product.

And not surprisingly, this approach seems to be working in many cases. Now marketers say customers tend to place orders without asking for samples because the video helps them choose.

image source: viralblog.com

Videos are chipping in as the trendiest vehicle to increase a site’s conversion rate. The marketers have realized that an online video is like a TV commercial plus something much more.

Imagine how effective a campaign is if a product manager of a newly launched camera demonstrates via a video its new features as well as how to operate it.

Or envisage a master chef demonstrating on a new microwave model how easily you can make a scrumptious pudding in the oven.

Yes video is the conduit to go viral. If the content is compelling, viewers will rewind and watch it again and again.

But there will always be an ever-present challenge for the online marketing industry. Ecommerce cannot thrive unless ideas do not evolve. And a video has to be evolving at all times.

One of the novel ways adopted by marketers is to invite customers to build brands.

So, how about asking customers to post a short clip of a Hi-definition video they have taken with a newly launched camera – perhaps at a safari? Or a journey through a rugged terrain on a BMX bike?

Yes, there is nothing more exciting than customers themselves validating the products.

Whether you want to build your brand or offer instruction, there is no better vehicle than a video. A DIY manual can clearly show how to fix a tire on to a wheel. Some people may comprehend it. But with a demonstration on a video, they will surely get the point.

For the online marketing industry, the message is clear. Videos are the latest tools to win customers.